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Trip Adler
American
June 24, 1984
Businessman
The more you learn, the more you realize how much there is to learn.
Trip Adler
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We realized the best way to monetize content was through a subscription model.
Trip Adler
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Readers can read what they want and easily switch to other books, so we're seeing a lot of reading behaviors. Some verticals attract different usage than others. We can spot reading patterns.
Trip Adler
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Want
Than
Lot
The goal is to become the central hub of publishing, where we have all the written material - user-generated and professional. We want to be the place where people can publish instantly to their audiences... and to get there, it's just about doing things step by step.
Trip Adler
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The reason we make money is because we have a few different business models. One is ads: we get incredibly high click rates because most people on Scribd are searching the site for something, or they came from a search engine, and they're looking for something specific.
Trip Adler
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Money
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I'm not sure I'd go back and do anything over in my life. I've definitely had my fair share of failures and moments where I wasted my time or that of other people, but if I did those moments over, I'd have missed out on so many lessons.
Trip Adler
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