Author Index: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Paul Rand


American
August 15, 1914
Designer
dolomites mountains italy
Design is everything. Everything!


Paul Rand
dirt road forest woods trees path
The reason I always insisted on signing my work was not to be subordinate to anyone.


Paul Rand
A style is the consequence of recurrent habits, restraints, or rules invented or inherited, written or overheard, intuitive or preconceived.
Paul Rand
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.
Paul Rand
Tags: Make Job Together
Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.
Paul Rand
Tags: Good Space Design
I haven't changed my mind about modernism from the first day I ever did it... It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. That's what modernism means to me.
Paul Rand
Tags: Me About First
Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.
Paul Rand
Tags: Work Will Only