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Jonathan Ive


English
1967
Designer
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There are some shocking cars on the road.


Jonathan Ive
Tags: Car Some Road
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There is beauty when something works and it works intuitively.


Jonathan Ive
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There are 9 rejected ideas for every idea that works.


Jonathan Ive
Tags: Every Idea Ideas
dolomites mountains italy alpine
There's no other product that changes function like the computer.


Jonathan Ive
dolomites mountains italy alpine
You cannot disconnect the form from the material - the material informs the form.


Jonathan Ive
Tags: You Cannot Form
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So much of my background is about making: physically doing it myself.


Jonathan Ive
Tags: About Much Doing
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If doing anything new, you're very used to having insurmountable obstacles.


Jonathan Ive
Tags: You Very New
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan Ive
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Perhaps I'd like to design cars, but I don't think I'd be much good at it.


Jonathan Ive
Tags: Good Car Design
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I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.


Jonathan Ive
Tags: Am I Am Making
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It never ceases to amaze me what it takes to develop and bring to mass production a product.


Jonathan Ive
Tags: Me Never Takes
I don't know how we can compare the old watches we know with the functionality and the capability of the Apple Watch.
Jonathan Ive
Tags: Know How Old
Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.
Jonathan Ive
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan Ive
Tags: Design You Just
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.
Jonathan Ive
Tags: Up Very Am
We all use something - you can't drill holes with your fingers. Whether it's a knife, a needle, or a machine, we all need the help of a device.
Jonathan Ive
We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.
Jonathan Ive
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive
Tags: Work You About
I think it's important that we learn how to draw and to make something and to do it directly. To understand the properties you're working with by manipulating them and transforming them yourself.
Jonathan Ive
Tags: You Think I Think
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
Jonathan Ive
Tags: Best Money Trust
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.
Jonathan Ive
It's easy to think that craft can't change but important to remember that all craft process was at some point new, at some point challenged convention - not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident.
Jonathan Ive
Tags: Change Think Some