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Jean M. Auel Quote: 'No, my publisher has always done ...'

Author

Profession: Writer
Nationality: American
Birthday: February 18, 1936

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When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.
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We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?'
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I'm thrilled with the work Tim Palen and his marketing team have done on the film. It's appropriately disturbing and thought-provoking how the campaign promotes 'Catching Fire' while simultaneously promoting the Capitol's punitive forms of entertainment.
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Business has only two functions - marketing and innovation.


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Sponsorships and marketing are oftentimes pretty short-lived. From a company's standpoint, they're often not looking to do tremendously long contracts. They're always trying to catch the next big thing.
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Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been.
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Marketing is what you do when your product is no good.


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Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.
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I like to look nice, but I'm not marketing being beautiful.


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Genre boundaries are good for marketing but they all but disappear when you're a player.


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Green issues have been used as a marketing tool. Sometimes these green claims are completely meaningless.
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We wanted a pet food based on sound scientific principles and truth, not marketing hype.


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But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.
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I lead a life of blameless domesticity and always have done.


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I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'
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Marketing and press kicks up dust. It gets in your eye, and then you're not focusing on the product.


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I was the Kate Moss of my day, atypical of what the public wanted, which was Brigitte Bardot. I was always tall, skinny and angular. But now, society has bought 55 years of my marketing 'Carmen,' and I'm considered beautiful. I hope that empowers older women.
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It just happens I write fast and always have done.


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So my degree was in political science, which I think was - the closest I could come to marketing is politics.
Steve Case
The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.
Richard Hayne